SQUIRREL - DOWNSIZERS
Client: Squirrel - Property Finance
89% of homeowners aged 55+ would consider downsizing, yet only 19% are actively in the market.
Built on Squirrel's research with TRA, this series follows real downsizers at different points in their journey: Ali and Henrik, 200 homes into their search, Di, weighing up her next move, and Noel, who downsized once and found it wasn't right for him.
Together, their stories show that downsizers aren't looking to downsize their lifestyle. They're looking to right-size it.
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Director | DOP | Editor - Aaron Ly
Producers - Jess James, Carol Schultz
For more downsizer research and insights click here.