The Big Release TVC
Client: The Edge/Mediaworks
The campaign sees Dom Harvey posing as Deadpool, Megan Annear resembling a Star Wars space princess and Clint Randell representing 50 Shades of Grey—or '50 Shades of Randell' in this case.
We aimed to capture the attention of the audience by breaking the mold of traditional radio show marketing.
The result is “something that would spark a conversation or make you laugh just like Dom, Meg and Randell's breakfast show”, Ryan Rathbone, The Edge Content director.
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Director | DOP | Editor | Colorist - Aaron Ly
Script | Voiceover - Richard Culph
Group Marketing Manager - Lee Gilmour
The Edge Brand Manager - Lucy Hills
Lighting - Chris Ruane
Location Sound Recordist - Kaveh Sharifian
Post Audio Engineer - Grant Brodie
VFX and Motion Graphics Designer - Rodney Quach
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